About

Lorraine entered the hospitality industry in the pub sector in the early 2000s, building a successful career in procurement and buying food and drink both nationally and globally for leading hospitality brands.

In 2020, she founded Be Inclusive Hospitality, a pioneering social enterprise dedicated to accelerating race equity across the hospitality, food, and drink sector. Through industry-leading research, community empowerment, and strategic partnerships, Be Inclusive Hospitality drives meaningful, measurable change across the industry.

Lorraine has been recognised for her leadership and impact by GQ, Condé Nast, NatWest, Pioneers Post, and CODE Hospitality.

Alongside her role as Founder and CEO of Be Inclusive Hospitality, she is a respected awards judge for leading brands and platforms, including Veuve Clicquot, Uber Eats, Kensington, Chelsea & Westminster Business Awards, and Hotel Magazine Awards.

She also serves as a Non-Executive Director of the Wine and Spirit Trade Association (WSTA) and works as a fractional director and advisor to regional and national hospitality operators.

A sought-after speaker, Lorraine regularly delivers keynote talks, panels, and industry discussions in the UK and internationally for organisations including Diageo, Moët Hennessy UK, Campari Group, Caterer Magazine, IHG Hotels & Resorts, Hyatt Hotels, the University of Cambridge, and Just Eat Takeaway.

As Seen in

Judging

Lorraine is a judge for the following awards:

What People are Saying

Speaking with Lorraine has been a freeing experience, akin to therapy in some instances. I don’t think we realise how much our approach to our career is influenced by the ways in which we approach life. I would urge anyone who has been struck by the virus in terms of career change, redundancy, or general development to contact Lorraine.

My sessions with Lorraine were both useful and invaluable. I felt supported and was able to explore and challenge areas of my life that had been holding my back for years. A fresh, honest perspective that got me motivated again. I would highly recommend Lorraine.

Lorraine is a great coach who equips you with tangible tools to help navigate your goals. She is very engaging and a fantastic thinking partner which makes working with Lorraine great. I leave each session with more clarity and confidence for me to move forward toward my goals. I would recommend her to anyone serious about going to next stage of their career or personal development.

Very inspiring journey and Lorraine's delivery was very powerful. Excellent authentic, heartfelt talk. A wonderful and inspiring lady. I was very impressed by her courage. Her story resonated with my own personal journey Lorraine Copes is an inspiring leader who took us on a great journey to explore our own values and live up to them. Her talk was a stand-out.

Lorraine coached me even before I realised I wanted to start my wellness business, and she played a major role in my success. She helped me recognise it was time to leave my corporate job in banking and finance and take the leap into entrepreneurship. Lorraine encouraged me to dream big and be bold—something I struggled with due to impostor syndrome and anxiety. She speaks from both experience and the heart, sharing practical techniques while truly walking the talk. On top of that, she's an incredible human being, and it’s been a genuine pleasure to be coached by her.

Lorraine is an incredible coach and such a brilliant person to have on your team. Working with Lorraine was a pivotal and vital catalyst for me, she allowed me to get really clear on the work that I wanted to do and where I wanted my life to go. Since starting work with Lorraine I have achieved several of my life goals and am working steadily towards the others. Lorraine is very approachable and a great confidante, I felt I could tell her my dreams and the fears that held me back. She helps facilitate a plan through and is a great cheerleader, honing your goals whilst also holding you accountable in a really supportive way. I highly recommend working with Lorraine!

Lorraine proved to be an excellent coach. Through a clear and methodical approach, she guided me towards uncovering what was important to me and gave me a framework for determining what I wanted to create for myself in the future. Lorraine was wise, compassionate, and supportive in enabling me to set and achieve tangible goals that were aligned with my values.

About

As Seen in

Judging

What People are Saying

Follow